The candidate looked baffled. “What did you say?”
“Are you a virgin?” Jobs asked. The candidate sat there flustered, so Jobs changed the subject.
“How many times have you taken LSD?” Hertzfeld recalled, “The poor guy was turning
varying shades of red, so I tried to change the subject and asked a straightforward technical
question.” But when the candidate droned on in his response, Jobs broke in.
“Gobble, gobble, gobble, gobble,” he said, cracking up Smith and Hertzfeld.
“It reflects his personality, which is to want control,” said Berry Cash, who was hired by
Jobs in 1982 to be a market strategist at Texaco Towers. “Steve would talk about the Apple
II and complain, ‘We don’t have control, and look at all these crazy things people are trying
to do to it. That’s a mistake I’ll never make again.’” He went so far as to design special tools
so that the Macintosh case could not be opened with a regular screwdriver. “We’re going
to design this thing so nobody but Apple employees can get inside this box,” he told Cash.
Jobs also decided to eliminate the cursor arrow keys on the Macintosh keyboard. The only
way to move the cursor was to use the mouse. It was a way of forcing old-fashioned users
to adapt to point-and-click navigation, even if they didn’t want to. Unlike other product
developers, Jobs did not believe the customer was always right; if they wanted to resist
using a mouse, they were wrong.
There was one other advantage, he believed, to eliminating the cursor keys: It forced
outside software developers to write programs specially for the Mac operating system,
rather than merely writing generic software that could be ported to a variety of computers.
That made for the type of tight vertical integration
systems, and hardware
devices that Jobs liked.